News

Exclusive for Conference Participants Free Guid...

As a special gift for attendees, you can download this guide for free using the links below. This comprehensive manual will help beauty professionals prevent burnout, set boundaries, improve client communication,...

Beauty and Psychology: The Connection Between O...

How Psychological Knowledge Helps Beauty Industry Professionals Make Clients Not Only Beautiful but Also Happy External beauty is not just aesthetics—it is a reflection of a person’s inner state. Having...

The Path to Professionalism: How to Master Your...

The Beauty Industry: More Than Just Services—It’s Art, Business, Psychology, and Constant Growth To become a sought-after professional and build a successful career, mastering technique alone is not enough. You...

Psychology in the Work of a Nail Technician: Ho...

Being a nail technician is not just about technique, hygiene, and beautiful designs. It also involves constant communication, emotional exchanges, and the ability to retain clients not only through high-quality...

How a Nail Technician Can Earn More and Build a...

The beauty industry is one of the most lucrative yet highly competitive fields. Many nail technicians find themselves working tirelessly but earning very little. Why does this happen? In most cases,...